Russian Standard Vodka has launched ready-to-drink (RTD) cocktail Moscow Mule to the US market.

With 8% alcohol-by-volume (ABV), the beverage contains natural flavours. It is packaged in a 12oz can that is intended to embody the copper mug used to serve a traditional Moscow Mule.

The drink has already been test-marketed at various locations across the US, including New York, New Jersey, Massachusetts, Illinois and Florida.

“With The Russian Standard Moscow Mule, consumers can instantly enjoy one of the country’s most popular cocktails, no bartender necessary.”

Roust Americas CEO Leonid Yangarber said: “With The Russian Standard Moscow Mule, consumers can instantly enjoy one of the country’s most popular cocktails, no bartender necessary. It is like having a professionally made Moscow Mule at your fingertips.”

Roust Americas is responsible for the management, distribution and marketing of Russian Standard Vodka in the US.

Moscow Mule will be released nationally beginning from Q1 2019. It is currently available in packs of four but may be sold individually in the near future.

Roust USA marketing director Kellyann MacLean said: “Our Moscow Mule is nicely aligned with current consumer trends.

“Consumers are looking for convenience, higher ABV, and the use of natural flavours, all of which our product offers. In our test markets, the product has been met with great enthusiasm from the trade and consumers alike who are loving the taste and the packaging.”