Pernod Ricard USA, the owner of ABSOLUT VODKA brand, has introduced ABSOLUT HIBISKUS to its line-up of flavoured vodkas.

Made from all natural ingredients like hibiscus, tropical flower and pomegranate without any added sugar, the vodka possesses sweet notes of pomegranate with slightly acidic and berry flavours of hibiscus, fruity notes of cranberry or ruby red grapefruit juice and smooth finish.

Pernod Ricard USA ABSOLUT senior brand manager Eric Horowitz said now-a-days bartenders are adding more floral ingredients to the blend.

"The distinctive combination of Hibiskus will appeal to consumers who have tired of the confectionary flavored vodka category and are looking for something for a more refined palate with no added sugar or preservatives," he added.

The flavoured vodka will be available for sale in bars and stores in 1l, 750ml and 50ml formats at a suggested retail price of $21 per 750ml bottle.

ABSOLUT HIBISKUS joins ABSOLUT VODKA’s portfolio of flavoured vodkas, which includes ABSOLUT PEPPAR, ABSOLUT MANDRIN, ABSOLUT CITRON, ABSOLUT KURANT, ABSOLUT VANILIA, ABSOLUT RASPBERRI, ABSOLUT APEACH, ABSOLUT RUBY RED, ABSOLUT PEARS, ABSOLUT MANGO, ABSOLUT BERRI ACAI, ABOSLUT WILD TEA, ABSOLUT ORIENT APPLE, ABSOLUT GRAPEVINE and ABSOLUT CHERRYKRAN.